Shakespeare says
Madam: these are the adventures of needy and desperate men that must, to save themselves from perishing of want, give the sillier sort of people what they best like; and what they best like, God knows, is not their own betterment and instruction, as we well see the example of the churches, which must needs compel men to frequent them, though they be open to all without charge. Only when there is a matter of a murder, or a plot, or a pretty youth in petticoats, or some naughty tale of wantonness, will your subjects pay the great cost of good players and their finery, with a little profit to boot. To prove this I will tell you that I have written two noble and excellent plays setting forth the advancement of women of high nature and fruitful industry even as your Majesty is: the one a skilful physician, the other a sister devoted to good works. I have also stole from a book of idle wanton tales two of the most damnable foolishnesses in the world, in the one of which a woman goeth in man’s attire and maketh impudent love to her swain, who pleaseth the groundlings overthrowing a wrestler; whilst, in the other, one of the same kidney sheweth her wit saying endless naughtinesses to a gentleman as lewd as herself. I have writ these to save my friends from penury, yet shewing my scorn for such follies and for them that praise them calling the one As You Like It, meaning that it is not as I like it, and the other Much Ado About Nothing, as it truly is. And now these two filthy pieces drive their nobler fellows from the stage, where indeed I cannot have my lady physician presented at all, she being too honest a woman for the taste of the town. Wherefore I humbly beg your Majesty to give order that a theatre be endowed out of the public revenue for the playing of those pieces of mine which no merchant will touch, seeing that his gain is so much greater with the worse than with the better. There you shall also encourage other men to undertake the writing of plays who do now despise it and leave it wholly to those whose counsels will work little good to your realm. For this writing of plays is a great matter, forming as it does the minds and affections of men in such sort that whatsoever they see done in show on the stage, they will presently be doing in earnest in the world, which is but a larger stage. Of late, as you know, the Church taught the people means of plays; but the people flocked only to such as were full of superstitious miracles and bloody martyrdoms; and so the Church, which also was just then brought into straits the policy of your royal father, did abandon and discountenance the art of playing; and thus it fell into the hands of poor players and greedy merchants that had their pockets to look to and not the greatness of this your kingdom. Therefore now must your Majesty take up that good work that your Church hath abandoned, and restore the art of playing to its former use and dignity.